It's been told that over 400,000,000 vacation days are wasted annually, which is crazy. What's going on here? Travel! Get out! Just think of the children.
iSpot Review — October 30, 2014
What's one good way to sell people on what you have to offer? Remind people of what they're missing out on.
In this MasterCard TV ad, the brand uses a clever insight around how many people don't use up all their paid vacation days and reminds viewers that MasterCard can help you use those days.
The value of a good insight is that it resonates and is interesting on its own, and the message does have that pull of good insight; but the spot shines from its ability to go deep into the "cute kids" well and bring forth many little children, of all ages, to extol the virtues of using all your vacation days and extort the viewer to take action.
It is the faux-sincerity and seriousness in the delivery of the message - it almost has the tone of a Public Service Announcement - that gives the spot its humor.
Between the thoughtful consumer insight, concerned cute kids and helping of dry humor, it is no wonder that this is an engaging spot.