Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Destiny TV Commercial, 'Launch Gameplay Trailer'

With critics raving about Destiny from Activision, it's definitely the PlayStation 4 game to get. Mark your calendars: Greatness awaits until September 9, 2014.

iSpot Review — October 31, 2014

The first ad, for Destiny is all about credible communication that introduces both the experience of gameplay and the endorsement of gamers.

The spot leaves no doubt about the brand behind the bold, next-gen title. Bungie, creator of Halo, gets top billing in the title sequence.

Media quotes further enhance the authority of the ad. Variety, Forbes and USA Today all make appearances in the ad, and new-media influencers like The Escapist and Destructoid add peer endorsements to satiate hard-core gamers.

Finally, the ad propels forward visually with gorgeous gameplay footage that illustrates the scope of adventure and severity of alien foes that await.

All elements are aimed at a singular message to the gaming faithful: Destiny is a quality product, produced by a quality brand, to deliver a quality experience like no other.

Advertiser Profiles
Tagline
“Become Legend”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Gabriel deGrood Bendt, L.L.C. (Creative Agency), OMD (Media Agency)

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