Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About PetSmart TV Commercial, 'The New Parents' Featuring Jennifer Coolidge

This couple had just adopted two pooches from one of PetSmart's charities. They have zero experience in parenting, but they're excited to embark on the journey. However, their first precious moments with the dogs are interrupted when Jennifer Coolidge, known as Stifler's mom in "American Pie," appears out of nowhere with some dog toys. She's the "fun mother" who climbed through the window to get into the house, suggesting names for the dogs like Snakefinder and Expressway.

Advertiser
Advertiser Profiles
Tagline
“Partners in Pethood”
Songs - Add
Mood
Funny
Actors - Add
Jennifer Coolidge ... Crazy Mom, Mort Burke ... Dad/Son, Haley Finnegan ... Wife
Animals
Agency
GSD&M Idea City (Creative Agency), Empower MediaMarketing (Media Agency)

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