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Attention & Performance Analytics
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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TV Impressions
National
Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM & Twitter TV Commercial, 'How Data Can Build a Smarter Business'

Barbara just bought a new bike and tweeted about it. By herself this doesn't mean much, but when millions of bicyclists start swarming in and tweeting, you've got something. IBM and Twitter are taking data from millions of tweets, like Barbara's, combining them with company sales data, running them through IBM analytics, and creating smarter businesses.

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The Ogilvy Group (Agency), Ogilvy & Mather Worldwide - New York (Creative Agency), Havas Worldwide (Digital Agency)

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