IBM & Twitter TV Commercial, 'How Data Can Build a Smarter Business'
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Barbara just bought a new bike and tweeted about it. By herself this doesn't mean much, but when millions of bicyclists start swarming in and tweeting, you've got something. IBM and Twitter are taking data from millions of tweets, like Barbara's, combining them with company sales data, running them through IBM analytics, and creating smarter businesses.
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- Ogilvy ... Agency, Ogilvy ... Creative Agency, Havas Worldwide ... Digital Agency, Mindshare ... Media Agency