Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Peanut Butter Cheerios TV Commercial, 'How to Dad'

This dad is a dad and proud of it. He's smooth as he goes from waking up to his son wearing the creepy horse mask to giving his daughter a piggy back ride to giving his wife a cup of coffee. He reminds us why dads are awesome and that it's about making the rules rather than breaking them. Most importantly, he reminds us that every dad should give his kids the deliciousness of Cheerios Peanut Butter Cereal. That, friends, is how to dad.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Characters
Animals
Dog
Agency
Bromley (Agency), Saatchi & Saatchi (Creative Agency)

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