Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About McDonald's TV Commercial, '2014 FIFA World Cup: Like Father, Like Son'

A match is about to start during the 2014 FIFA World Cup, and this father and son are at odds when each person supports a different team. With the son and his friends wearing their U.S.A. gear and getting stern looks from the dad who wears his green jersey, tensions are about. But, when the game is on, Father and Son both reach for the McDonald's French Fries. Play "Peel. Play. Olé Olé" before June 23 for your chance to win a trip for two to the FIFA World Cup in Brazil!

Advertiser
Advertiser Profiles
Promotions
Peel. Play. Olé Olé (expires: 06/23/2014)
Tagline
“I'm Lovin' It”
Songs - Add
Mood
Active
Events & Venues
FIFA World Cup 2014 Jun 12, 2014 - Jul 13, 2014, Father's Day Jun 15, 2014
Actors - Add
Dale Inghram ... Voice Over)
Agency
DDB (Agency), We Are Unlimited (Creative Agency), DDB Chicago (Digital Agency)
Screenshots

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