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About Samsung Galaxy Note 4 TV Commercial, 'Then and Now'

The new Samsung Galaxy Note 4 is about being more productive, innovative and fun. Don't bother with comparisons when everything is already modeled after Samsung. The next big thing is here in the form of the all new Samsung Galaxy Note 4.

iSpot Review — November 7, 2014

It feels good to be first, so who can blame Samsung for crowing about it.

Pulling no punches, this ad for the Samsung Galaxy Note 4 reminds everyone that they were first to market with the "big screen" that Apple is now touting. It also points out that past pundits made jokes of Samsung's original vision.

What makes this commercial pop is the attitude. Samsung essentially is using a well-crafted 60 seconds to ask a simple question: "Who's laughing now?"

Real critics' quotes pulled from then and now, along with media coverage of the iPhone 6, answers the question with irrefutable evidence. Samsung is laughing now.

Given that the spot launched on the heels of Apples announcement for the iPhone 6, the Samsung creative team must be applauded. It promptly pulled together a quality piece of creative, whose launch was timed to perfection.

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None have been identified for this spot
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72andSunny (Agency), MWWPR (Creative Agency), R/GA (Digital Agency)
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