On the eve of it's launch, Apple shows the more humane side to the Apple Watch with their new ad "Us." We all connect in many ways. We offer a greeting as we pass strangers in the street. We hug when we're together with ones we love. We send messages when we're apart. Now, we can also send emojis and heart beats. The Apple Watch is here giving us more ways to connect to one another and even enabling us to make those interactions, from a device, much more personal.