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Foot Locker TV Commercial, 'The Bobby Butter Story' Featuring Damian Lillard

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In this hilarious new Foot Locker commercial featuring adidas, Damian Lillard of the Portland Trail Blazers gives Minnesota Timberwolves player Andrew Wiggins advice about being Rookie of the Year. Dame puts a lot of emphasis on staying evolved, implying that Wiggins doesn't want to end up like Bobby Butter. Played by Jimmy Kimmel, Butter is shown on the basketball court shooting hoops while trying to intimidate his opponent by comparing himself to mayonnaise. He even does random moves like squatting while holding the ball.

iSpot Review - August 11, 2015

Making it to the NBA requires an immense amount of hard work, commitment and sacrifice. Staying relevant in the NBA is even harder than that. That's the message that Damian Lillard of the Portland Trail Blazers has for NBA Rookie of the Year, Andrew Wiggins, of the Minnesota Timberwolves.

In this funny, 30-second commercial from Foot Locker, Jimmy Kimmel plays Bobby Butter. Bobby is a talented, yet outdated basketball player whose game just simply never evolved. Using Kimmel as a Streetball player dressed in 90s attire is clever to show the lack of progress made in his career.  

But what really makes Kimmel shine as Bobby Butter is the trash talk. Butter's trash talk game is 90s enough to make viewers both laugh and cringe; maybe at the same time depending on what year they were born. By using an example from the 90s in every aspect and angle, the commercial succeeds in encouraging younger players to stay fresh with clothing from Foot Locker. Or suffer the consequences of ending up like Bobby Butter.

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Andrew Wiggins ... Athlete, Damian Lillard ... Athlete, Jimmy Kimmel ... Bobby Butter
BBDO ... Agency, BBDO ... Creative Agency, PHD USA ... Media Agency
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