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Band-Aid TV Spot, 'Cover and Protect'

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Protecting, covering and caring comes in many different forms. Two parents hold a coat over their baby as they run through the rain; a motorcyclist drapes a cover cloth over his bike after parking, while another man hangs a cloth on the horse for comfort in the barn; a little girl tucks her stuffed animal into bed; and a mother lovingly dries her son with a towel after a bath. When it comes to the things we cherish and the ones we love, we trust our natural human instincts. And, when you cover with the Band-Aid brand, the healing happens five days faster.

May 27, 2015
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Dogs, Horses
BBDO ... Creative Agency, J3 ... Media Agency