Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DirecTV TV Commercial, 'The Mountain People'

Carl just wanted some directions, but the mountain people aren't like DirecTV. They don't just do what he wants when he wants. Too bad for Carl.

Advertiser
Advertiser Profiles
Phone
1-800-DIRECTV
Mood
Funny
Actors - Add
Bill Bookston ... wild laughing hillbilly, Emmy Collins ... HillBilly with black hat and wheat, Corina Boettger ... Pregnant hillbilly chopping food, Harry Chase ... Voice Over), Nick Azarian ... Redneck Son
Agency
Grey Global Group Inc. (Agency), Grey Global Group Inc. (Creative Agency), iCrossing (Digital Agency)

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