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Apple iPhone TV Spot, 'Bike Crash'
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A bike ride down a sunny, tree-lined trail turns deadly as a hawk swoops down and attacks a cyclist, knocking her off her bike and her iPhone from it's mount. As the two tumble to the ground, the cyclist is saved from injury by her helmet and the iPhone's Ceramic Shield, which Apple boasts is "tougher than any smartphone glass", leaves the iPhone totally unscathed. The Apple Maps route is still active and the cyclist relaxes in relief for a brief moment before the hawk launches a fresh attack.
- Published
- January 29, 2024
- Advertiser
- Apple iPhone
- Tagline
- “Relax, It's iPhone.”
- Songs
- None have been identified for this spot
- Mood
- Active
- Available At
- Boost Infinite
- Actors - Add
- None have been identified for this spot.
- Agency
- TBWA\Chiat\Day ... Creative Agency, OMD West ... Media Agency
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