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Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Innovating Service, Value, & Positioning
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
How Balance of Nature Boosts Conversions with Creative Optimization and Audience Targeting
How Balance of Nature Boosts Conversions with Creative Optimization and Audience Targeting
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings
Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
JIC Progress Update: iSpot Gains Initial Currency Certification
JIC Progress Update: iSpot Gains Initial Currency Certification
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: The Funniest Financial Industry Ads
Super Bowl Archives: The Funniest Financial Industry Ads