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How Walmart Became the Undisputed King of Black Friday TV Impressions
How Walmart Became the Undisputed King of Black Friday TV Impressions
When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads
When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads
From Bikini Bottom to Burger King: A SpongeBob Spot That Connects Generations
From Bikini Bottom to Burger King: A SpongeBob Spot That Connects Generations
The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
“Drawn Together”: Starbucks’ Animated Holiday Ad Campaign
“Drawn Together”: Starbucks’ Animated Holiday Ad Campaign
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
Why Consistent Measurement Matters
Why Consistent Measurement Matters
Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad
Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad
‘Home But Not Alone’: Inside Home Instead’s Holiday Ad
‘Home But Not Alone’: Inside Home Instead’s Holiday Ad
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI
Walmart Turns Whoville Into WhoKnewVille for the Holidays
Walmart Turns Whoville Into WhoKnewVille for the Holidays