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Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Creative Outcomes | Cologuard Hits Cultural Sweet Spot as Spanish Campaign Shows Strong Breakthrough
Creative Outcomes | Cologuard Hits Cultural Sweet Spot as Spanish Campaign Shows Strong Breakthrough
What Brands Need to Know About the Viewer Impact of Political Advertising
What Brands Need to Know About the Viewer Impact of Political Advertising
Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge
Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge
NCAA Tournament TV Ad Preview: Where Did Top Sponsors Go Without March Madness in 2020?
NCAA Tournament TV Ad Preview: Where Did Top Sponsors Go Without March Madness in 2020?
The Day Before the Big Game: Everything We Know About Super Bowl 50 Ads So Far
The Day Before the Big Game: Everything We Know About Super Bowl 50 Ads So Far
Timothée Chalamet Takes the Wheel in Lucid Motors “Driven” Campaign
Timothée Chalamet Takes the Wheel in Lucid Motors “Driven” Campaign
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign