Top Posts Matches (95 results)

Why Consistent Measurement Matters
Why Consistent Measurement Matters
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
Nike Asks Young Athletes, “Why Do It?”
Nike Asks Young Athletes, “Why Do It?”
Why “The Lunchables Effect: Fractions” is Too Cool for School
Why “The Lunchables Effect: Fractions” is Too Cool for School
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
Why iSpot Acquired 605
Why iSpot Acquired 605
Why Ad-Centric TV Measurement Is the Future
Why Ad-Centric TV Measurement Is the Future
Executive Voices: Why Unification Should Start with TV
Executive Voices: Why Unification Should Start with TV
Messaging in Election Years: How to Know What’s Right for Your Brand
Messaging in Election Years: How to Know What’s Right for Your Brand
From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming
From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming
Roku Ads, Optimized for Outcomes: A New Streaming Standard Powered by iSpot
Roku Ads, Optimized for Outcomes: A New Streaming Standard Powered by iSpot