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Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
NBA 2022-23 TV Advertising: Hoops Score Again For Brands
NBA 2022-23 TV Advertising: Hoops Score Again For Brands
Super Bowl LVII Scores Average Minute Audience of 118.2 Million Viewers
Super Bowl LVII Scores Average Minute Audience of 118.2 Million Viewers
Super Bowl Archives: The Funniest Financial Industry Ads
Super Bowl Archives: The Funniest Financial Industry Ads
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?
The Great Brand Redux: Adopting Purpose to Connect With New Relevancy
The Great Brand Redux: Adopting Purpose to Connect With New Relevancy
The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences
The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences
2022-23 TV Ad Season Preview
2022-23 TV Ad Season Preview
The Great Brand Redux: Leveraging Past Campaigns With a New Twist
The Great Brand Redux: Leveraging Past Campaigns With a New Twist
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
Victoria’s Secret’s Long-Anticipated Inclusivity Bid Is Here
Victoria’s Secret’s Long-Anticipated Inclusivity Bid Is Here