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iSpot.tv Hires Media Measurement Veteran Vijoy Gopalakrishnan as Chief Research Officer
iSpot.tv Hires Media Measurement Veteran Vijoy Gopalakrishnan as Chief Research Officer
iSpot Acquires DRMetrix To Bolster DTC, Direct Response Offerings and Addressable Advertising Capabilities
iSpot Acquires DRMetrix To Bolster DTC, Direct Response Offerings and Addressable Advertising Capabilities
The Cost of Fragmented TV & Streaming Ad Measurement
The Cost of Fragmented TV & Streaming Ad Measurement
Couldn’t Make TV Disrupt? Here’s What You Missed at This Year’s Event
Couldn’t Make TV Disrupt? Here’s What You Missed at This Year’s Event
Ask the iSpot Expert: Person-Level TV Ad Measurement
Ask the iSpot Expert: Person-Level TV Ad Measurement
5 Best Practices to Ensure Success with 15-Second Video Ads
5 Best Practices to Ensure Success with 15-Second Video Ads
Report Preview: 4 Guiding Principles for the Future of TV Advertising
Report Preview: 4 Guiding Principles for the Future of TV Advertising
Preview: Data-Driven Marketer’s Guide to TV Ad Buying
Preview: Data-Driven Marketer’s Guide to TV Ad Buying
Ask the iSpot Expert: Benchmarking Video Creative Effectiveness
Ask the iSpot Expert: Benchmarking Video Creative Effectiveness
Ask the iSpot Expert: Addressable TV Advertising
Ask the iSpot Expert: Addressable TV Advertising
Vevo is a CTV Co-Viewing Juggernaut Popular With Traditional TV ‘Unreachables’
Vevo is a CTV Co-Viewing Juggernaut Popular With Traditional TV ‘Unreachables’
6 Pitfalls of Untested TV Ads
6 Pitfalls of Untested TV Ads