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iSpot and Roku Deepen Partnership to Enhance Streaming TV Ad Measurement With Precision and Accuracy
iSpot and Roku Deepen Partnership to Enhance Streaming TV Ad Measurement With Precision and Accuracy
Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Innovating Service, Value, & Positioning
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
How College Football Viewing Could Realign For Conferences This Fall
How College Football Viewing Could Realign For Conferences This Fall
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
MobileFuse Taps iSpot to Bolster CTV Measurement Capabilities
MobileFuse Taps iSpot to Bolster CTV Measurement Capabilities
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Which TV Ads Generated The Biggest Laughs in 2023?
Which TV Ads Generated The Biggest Laughs in 2023?
Unwrapping Holiday TV Ad Tips
Unwrapping Holiday TV Ad Tips
The CW Taps In iSpot As First Measurement Provider For The Pioneering LIV Golf League
The CW Taps In iSpot As First Measurement Provider For The Pioneering LIV Golf League