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Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Currency Update: Brands Commit to Transacting on iSpot in 2023, as NBCU Rolls Out The Currency Council
Currency Update: Brands Commit to Transacting on iSpot in 2023, as NBCU Rolls Out The Currency Council
Which Alcohol TV Ads Are Making a Splash in 2022?
Which Alcohol TV Ads Are Making a Splash in 2022?
Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight
Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight
NBCU Breaks the TV Measurement Mold with Winter Olympics
NBCU Breaks the TV Measurement Mold with Winter Olympics
Cheetos’ Recipe for LOL Success in Super Bowl 2021
Cheetos’ Recipe for LOL Success in Super Bowl 2021
Which Brands Aced Back-to-School TV Advertising?
Which Brands Aced Back-to-School TV Advertising?
Rio Update: The Top 5 Most-Seen Olympic TV Ads Through August 16
Rio Update: The Top 5 Most-Seen Olympic TV Ads Through August 16
The Big Picture: How Advertisers Are Activating Around the 2016 Olympics
The Big Picture: How Advertisers Are Activating Around the 2016 Olympics