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The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
The Art of Advertising to High-Income Earners: Lessons from Nearly 9K Video Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad
Which TV Ads Generated The Biggest Laughs in 2023?
Which TV Ads Generated The Biggest Laughs in 2023?
iSpot Achieves First-Ever MRC Accreditation for National TV Ad Occurrence Reporting
iSpot Achieves First-Ever MRC Accreditation for National TV Ad Occurrence Reporting
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 2
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 2