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“The Biggest Drop”: A Brand Collaboration Ties Into a Cultural Moment
“The Biggest Drop”: A Brand Collaboration Ties Into a Cultural Moment
New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising
New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
Who’s Betting on Streaming? A Look at H1’s SOV by Vertical
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
Lighthearted Humor Stole the Show in Early 2025
Lighthearted Humor Stole the Show in Early 2025
End Wasteful TV Ad Spending
End Wasteful TV Ad Spending
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
Unifying the Full Ad Lifecycle
Unifying the Full Ad Lifecycle
Oscar Mayer “Knocks” Out Above-Norm Results
Oscar Mayer “Knocks” Out Above-Norm Results
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Measurement as a Revenue Driver
Measurement as a Revenue Driver