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Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
The Top 10 Streaming & Linear Ad Power Players Ranked
The Top 10 Streaming & Linear Ad Power Players Ranked
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions
The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions
iSpot and Roku Deepen Partnership to Enhance Streaming TV Ad Measurement With Precision and Accuracy
iSpot and Roku Deepen Partnership to Enhance Streaming TV Ad Measurement With Precision and Accuracy
Transparency Series Recap: Unifying Measurement & Marketers
Transparency Series Recap: Unifying Measurement & Marketers
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
iSpot Welcomes Nipun Dureja As Chief Technology Officer
iSpot Welcomes Nipun Dureja As Chief Technology Officer
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads