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Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
What Brands Need to Know About the Viewer Impact of Political Advertising
What Brands Need to Know About the Viewer Impact of Political Advertising
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
iSpot Earns JIC Certification Across All Currency Categories
iSpot Earns JIC Certification Across All Currency Categories
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Victoria’s Secret’s Long-Anticipated Inclusivity Bid Is Here
Victoria’s Secret’s Long-Anticipated Inclusivity Bid Is Here
A New Era of TV Measurement and Currency: Here’s What You Missed at This Year’s TV Disrupt
A New Era of TV Measurement and Currency: Here’s What You Missed at This Year’s TV Disrupt