Top Posts Matches (229 results)

New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising

Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent

Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge

The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt

The Great Brand Redux: Adopting Purpose to Connect With New Relevancy

The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences

The Great Brand Redux: Leveraging Past Campaigns With a New Twist

FOX Advertising Extends Partnership With iSpot Following a Year of Proven Outcomes Measurement

Convenience Meets High Performance: Factor Launches “Serena Eats Real” Campaign

A Green Twist on Tradition: French’s Launches Minions-Themed Campaign

Inside the Launch of Hennessy’s New Ready-to-Serve Cocktails

How Dick’s Sporting Goods’ Kimberly Bikowski Sees the Future of Creative Measurement