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Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
iSpot + Comcast’s AudienceXpress Announce New Data Collaborations Focused on Innovation
iSpot + Comcast’s AudienceXpress Announce New Data Collaborations Focused on Innovation
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty
The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences
The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences
There’s a Better Way to Measure TV Advertising Lift and ROAS
There’s a Better Way to Measure TV Advertising Lift and ROAS
How Target’s Black Friday Placements Sparked Serious Digital ROI
How Target’s Black Friday Placements Sparked Serious Digital ROI
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
Kia Kicks Off TV Creative for Sedona and Finds Targeted Success
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
iSpot Launches Outcomes at Scale; Paramount Leads as First to Implement
iSpot Launches Outcomes at Scale; Paramount Leads as First to Implement