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From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
How Activision Scores Outcomes With Modern Sports Media Measurement
How Activision Scores Outcomes With Modern Sports Media Measurement
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
My Code Taps iSpot to be Third Party Measurement Provider of its Diverse Slate of CTV Apps and Properties
My Code Taps iSpot to be Third Party Measurement Provider of its Diverse Slate of CTV Apps and Properties
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
A New Era of TV Measurement and Currency: Here’s What You Missed at This Year’s TV Disrupt
A New Era of TV Measurement and Currency: Here’s What You Missed at This Year’s TV Disrupt
NCAA Tournament TV Ad Preview: Where Did Top Sponsors Go Without March Madness in 2020?
NCAA Tournament TV Ad Preview: Where Did Top Sponsors Go Without March Madness in 2020?
There’s a Better Way to Measure TV Advertising Lift and ROAS
There’s a Better Way to Measure TV Advertising Lift and ROAS