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This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Messaging in Election Years: How to Know What’s Right for Your Brand
Messaging in Election Years: How to Know What’s Right for Your Brand
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Video Ads That Won the Women’s World Cup 2023
Video Ads That Won the Women’s World Cup 2023
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?
The Great Brand Redux: Leveraging Past Campaigns With a New Twist
The Great Brand Redux: Leveraging Past Campaigns With a New Twist
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
Victoria’s Secret’s Long-Anticipated Inclusivity Bid Is Here
Victoria’s Secret’s Long-Anticipated Inclusivity Bid Is Here
The Most Likeable TV Ads from 2021
The Most Likeable TV Ads from 2021