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Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
Which TV Ads Generated The Biggest Laughs in 2023?
Which TV Ads Generated The Biggest Laughs in 2023?
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
Unwrapping Holiday TV Ad Tips
Unwrapping Holiday TV Ad Tips
Audiences Eat Up Laughs From QSR TV Advertisers
Audiences Eat Up Laughs From QSR TV Advertisers
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
iSpot Measurement Underscores Value of Independent Streamers
iSpot Measurement Underscores Value of Independent Streamers
iSpot and Paramount Strike Deal for Currency Measurement
iSpot and Paramount Strike Deal for Currency Measurement
iSpot Achieves First-Ever MRC Accreditation for National TV Ad Occurrence Reporting
iSpot Achieves First-Ever MRC Accreditation for National TV Ad Occurrence Reporting