Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
NBCU Accelerates Path to Alternative Currencies with iSpot. Read More>

Beijing 2022 Olympics Top Commercials

Dive into a comprehensive analysis of the Beijing 2022 Olympics ads and see which brands' ad strategies earned them a spot on our list of highest-performing campaigns by viewership. Looking at impressions and creative effectiveness, you will discover the top advertisers of the Beijing 2022 Olympics and what made them stand out. Refer to the glossary at the bottom of the page for definitions and methodology behind our metrics.

1
  • Impressions: n/a
  • Airings: n/a
  • Est. TV Spend: n/a
  • Interruption Rate: n/a
  • Attention Index: n/a
2
  • Impressions: n/a
  • Airings: n/a
  • Est. TV Spend: n/a
  • Interruption Rate: n/a
  • Attention Index: n/a
3
  • Impressions: n/a
  • Airings: n/a
  • Est. TV Spend: n/a
  • Interruption Rate: n/a
  • Attention Index: n/a
4
  • Impressions: n/a
  • Airings: n/a
  • Est. TV Spend: n/a
  • Interruption Rate: n/a
  • Attention Index: n/a

Glossary Of Terms

Airings
Ad occurrences; a single ad airing on a specific network at a given time.
Attention Index
A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. TV Spend
Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
Impressions
TV ad exposures captured across 51 million smart TVs and set-top boxes which are extrapolated and balanced with census data for an accurate representation of US households.
Interruption Rate
The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.
Likeability Score
Measures the extent to which Creative Assessment survey respondents like an ad. Scores range from 1-950. A difference of +/-25 points between scores is statistically significant.
Top Emotion
We measure 57 emotional reactions to an ad derived from hundreds of Creative Assessment survey respondent verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.