Top 10 Most Engaging TV Ads This Week

#1

Apple iPhone 11 Pro TV Spot, 'Snowbrawl'

22.56%
Digital SOV
13,143,287
Online Views
36,898
Social Actions
$4,232,835
Est. TV Spend
#2

Netflix TV Spot, 'The Witcher'

5.95%
Digital SOV
730,377
Online Views
22,356
Social Actions
$1,315,259
Est. TV Spend
#3

GEICO TV Spot, 'The Gecko Makes Copies'

3.58%
Digital SOV
2,031,397
Online Views
6,119
Social Actions
$5,617,060
Est. TV Spend
#4

Apple iPad TV Spot, 'Holiday: The Surprise' Song by Michael Giacchino

2.43%
Digital SOV
453,452
Online Views
8,268
Social Actions
$6,530,243
Est. TV Spend
#5

KFC Chicken & Waffles Nashville Hot TV Spot, 'Delicious Union' Song by The Righteous Brothers

1.77%
Digital SOV
474,465
Online Views
5,186
Social Actions
$2,014,238
Est. TV Spend
#6

Amazon Prime Video TV Spot, 'The Expanse S4: Our Only Hope'

1.58%
Digital SOV
551,213
Online Views
4,286
Social Actions
$1,780,256
Est. TV Spend
#7

Netflix TV Spot, '6 Underground'

1.22%
Digital SOV
243,160
Online Views
4,143
Social Actions
$1,245,093
Est. TV Spend
#8

Chick-fil-A TV Spot, 'The Time Shop'

0.94%
Digital SOV
51,927
Online Views
3,667
Social Actions
$1,214,356
Est. TV Spend
#9

Dior J'Adore Absolu TV Spot, 'The New Absolu: The Film' Featuring Charlize Theron, Song by Kanye West

0.94%
Digital SOV
516,554
Online Views
1,595
Social Actions
$1,444,732
Est. TV Spend
#10

Amazon TV Spot, 'Happy Holidays'

0.93%
Digital SOV
509,134
Online Views
1,569
Social Actions
$5,833,465
Est. TV Spend

Explore the 10 most digitally engaging TV ads over the past 7 days and discover their Digital Share of Voice. This performance metric aggregates all online video views, social actions, and search activity related to the spot to help you understand an ad's performance compared against its industry set. Match this up with the estimated dollar amount that has been spent on each ad to see who got the most bang for their buck.

Analyze your Share of Voice across three different views, Spend, Impressions, and Engagement, to measure how effective your ad is at generating a real presence within your competitive set.

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