Top 10 Most Engaging TV Ads This Week

#1

Nike TV Spot, 'Equality' Feat. LeBron James, Serena Williams, Kevin Durant

4.14%
Digital SOV
198,869
Online Views
40,835
Social Actions
$2,549,083
Est. TV Spend
#2

Kia Niro Super Bowl 2017 TV Spot, 'Hero’s Journey' Feat. Melissa McCarthy

3.38%
Digital SOV
2,543,494
Online Views
7,198
Social Actions
$1,424,961
Est. TV Spend
#3

Levi's TV Spot, 'Sea of Blue' Song by The Phantoms

1.98%
Digital SOV
1,618,219
Online Views
2,850
Social Actions
$2,959,908
Est. TV Spend
#4

Walmart TV Spot, 'The Best Things in Life Are Free' Song by Sam Cooke

1.57%
Digital SOV
1,342,640
Online Views
1,527
Social Actions
$3,321,612
Est. TV Spend
#5

Apple iPad Pro TV Spot, 'Do More With Word'

1.31%
Digital SOV
877,352
Online Views
4,055
Social Actions
$1,206,628
Est. TV Spend
#6

Apple iPhone 7 + AirPods TV Spot, 'Stroll' Ft Lil Buck, Song by Marian Hill

1.06%
Digital SOV
510,977
Online Views
4,223
Social Actions
$1,094,073
Est. TV Spend
#7

2017 Toyota RAV4 TV Spot, 'Parasailing'

0.7%
Digital SOV
3,423
Online Views
7,137
Social Actions
$5,702,333
Est. TV Spend
#8

Gatorade Bars TV Spot, 'All of the Lights' Featuring Serena Williams

0.69%
Digital SOV
434,823
Online Views
2,141
Social Actions
$3,312,583
Est. TV Spend
#9

GNC TV Spot, 'Courage to Change'

0.63%
Digital SOV
489,383
Online Views
1,152
Social Actions
$1,314,763
Est. TV Spend
#10

Nintendo Switch TV Spot, 'Play Together'

0.56%
Digital SOV
446,651
Online Views
905
Social Actions
$1,569,637
Est. TV Spend

Explore the 10 most digitally engaging TV ads over the past 7 days and discover their Digital Share of Voice. This performance metric aggregates all online video views, social actions, and search activity related to the spot to help you understand an ad’s performance compared against its industry set. Match this up with the estimated dollar amount that has been spent on each ad to see who got the most bang for their buck.

Want more? Analyze your Share of Voice across three different views, Spend, Impressions, and Engagement, to measure how effective your ad is at generating a real presence within your competitive set. Learn more about our Real-time Performance Analytics.