Top 10 Most Engaging TV Ads This Week

#1

H&M TV Spot, 'New Autumn Collection 2016' Song by Lion Babe

7.17%
Digital SOV
1,051,647
Online Views
55,730
Social Actions
$1,786,744
Est. TV Spend
#2

FIFA 17 TV Spot, 'Make Your Mark' Feat. Anthony Martial, James Rodríguez

6.97%
Digital SOV
1,201,309
Online Views
47,464
Social Actions
$1,854,658
Est. TV Spend
#3

GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T

3.7%
Digital SOV
120,217
Online Views
42,173
Social Actions
$6,907,950
Est. TV Spend
#4

Apple iPhone TV Spot, 'Morning Ride' Song by AC/DC

1.8%
Digital SOV
458,911
Online Views
6,634
Social Actions
$3,819,073
Est. TV Spend
#5

Domino's BOGO TV Spot, 'Icons'

1.78%
Digital SOV
618,668
Online Views
447
Social Actions
$5,102,144
Est. TV Spend
#6

Cigna TV Spot, 'TV Doctors of America' Feat. Patrick Dempsey, Donald Faison

1.29%
Digital SOV
372
Online Views
16,537
Social Actions
$1,859,245
Est. TV Spend
#7

Madden NFL 17 TV Spot, 'Start Me' Featuring Von Miller

0.86%
Digital SOV
147,258
Online Views
5,817
Social Actions
$1,015,584
Est. TV Spend
#8

Dos Equis TV Spot, 'Meet the New Most Interesting Man in the World'

0.85%
Digital SOV
17,617
Online Views
10,539
Social Actions
$3,024,417
Est. TV Spend
#9

GEICO TV Spot, 'Marco Polo: It's Not Surprising'

0.68%
Digital SOV
2,585
Online Views
7,826
Social Actions
$5,760,911
Est. TV Spend
#10

Nationwide Insurance TV Spot, 'Lunch After Retirement' Feat. Peyton Manning

0.64%
Digital SOV
3,155
Online Views
8,362
Social Actions
$1,553,752
Est. TV Spend

Explore the 10 most digitally engaging TV ads over the past 7 days and discover their Digital Share of Voice. This performance metric aggregates all online video views, social actions, and search activity related to the spot to help you understand an ad’s performance compared against its industry set. Match this up with the estimated dollar amount that has been spent on each ad to see who got the most bang for their buck.

Want more? Analyze your Share of Voice across three different views, Spend, Impressions, and Engagement, to measure how effective your ad is at generating a real presence within your competitive set. Learn more about our Real-time Performance Insights.