Top 10 Most Engaging TV Ads This Week

#1

Nike TV Spot, 'Equality' Feat. LeBron James, Serena Williams, Kevin Durant

9.99%
Digital SOV
4,467,801
Online Views
94,217
Social Actions
$4,078,035
Est. TV Spend
#2

Kia Niro Super Bowl 2017 TV Spot, 'Hero’s Journey' Feat. Melissa McCarthy

3.05%
Digital SOV
2,745,009
Online Views
8,407
Social Actions
$2,341,784
Est. TV Spend
#3

Truth TV Spot, 'Stop Profiling: Schools'

2.87%
Digital SOV
2,187,208
Online Views
13,847
Social Actions
$2,210,960
Est. TV Spend
#4

Nintendo Switch TV Spot, 'Play Together'

1.43%
Digital SOV
765,617
Online Views
11,569
Social Actions
$1,209,323
Est. TV Spend
#5

Budweiser Super Bowl 2017 TV Spot, 'Born the Hard Way'

0.91%
Digital SOV
426,203
Online Views
8,251
Social Actions
$2,004,061
Est. TV Spend
#6

Walmart TV Spot, 'The Best Things in Life Are Free' Song by Sam Cooke

0.86%
Digital SOV
824,948
Online Views
1,627
Social Actions
$2,115,353
Est. TV Spend
#7

GNC TV Spot, 'Courage to Change'

0.86%
Digital SOV
810,119
Online Views
1,800
Social Actions
$2,229,025
Est. TV Spend
#8

Apple iPhone 7 + AirPods TV Spot, 'Stroll' Ft Lil Buck, Song by Marian Hill

0.81%
Digital SOV
460,397
Online Views
3,925
Social Actions
$2,066,409
Est. TV Spend
#9

Hallmark Signature TV Spot, 'No Ordinary Love Stories'

0.73%
Digital SOV
33,857
Online Views
11,114
Social Actions
$959,087
Est. TV Spend
#10

Starbucks TV Spot, 'A Year of Good'

0.59%
Digital SOV
288,637
Online Views
4,825
Social Actions
$2,019,433
Est. TV Spend

Explore the 10 most digitally engaging TV ads over the past 7 days and discover their Digital Share of Voice. This performance metric aggregates all online video views, social actions, and search activity related to the spot to help you understand an ad’s performance compared against its industry set. Match this up with the estimated dollar amount that has been spent on each ad to see who got the most bang for their buck.

Want more? Analyze your Share of Voice across three different views, Spend, Impressions, and Engagement, to measure how effective your ad is at generating a real presence within your competitive set. Learn more about our Real-time Performance Analytics.