As premium content stretches across every screen and platform, the real power move isn’t just delivering reach—it’s guaranteeing consistency. OpenAP knows that if you can’t unify the way you measure, you can’t grow the market. We sat down with Chris LoRusso, Chief Business Officer at OpenAP, to find out how they’re partnering with iSpot to build a healthy, vibrant, and measurable future for premium video.
Consistency, Clarity, and the Cohesive Data Signal
LoRusso emphasizes that OpenAP’s journey began by streamlining and unifying audiences across publishers, currencies, and platforms—from linear to digital. But as the ecosystem becomes more complex, especially in the digital sphere, the focus shifts to ensuring consistency through the entire value chain.
The issue? “There’s all these hops and matches that occur, and with each individual movement of the data, you introduce another opportunity to ensure consistency,” LoRusso explains.
This is why iSpot’s rich, ID-level data is the foundation for consistent measurement. It delivers a powerful signal that helps OpenAP bring clarity and new insights to marketers.
Beyond Fragmentation: The Path to Growth
For OpenAP, the endgame is clear: grow the overall market for data-driven advertising. By unifying measurement in a world of increasing fragmentation, OpenAP and iSpot combine forces to help advertisers plan, measure, and activate better. This brings more investment into the space, which ultimately supports the very premium content ecosystem they set out to champion.
Watch the full interview with OpenAP’s Chris LoRusso below.