Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases. Kawasaki launched its first-ever Super Bowl campaign recently, and its playful ode to the mullet is number one with a bullet. As of the writing of this post, its… Read More
Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases. Perhaps in an effort to join Super Bowl viewers together or simply to avoid painful backlash, Big Game advertisers have been leaning into “Safe” humor (the least offensive type)… Read More
Stay on top of emerging Big Game ad trends as they unfold in our Super Bowl 2024 Ad Center, which features the latest teasers and pre-releases. In the world of Super Bowl advertising, storytelling reigns supreme. While celebrities often steal the spotlight, it’s the ads that craft compelling narratives around the brand that leave a… Read More
The decision to use celebrities in advertising is a heavily weighted one. The high cost of featuring star talent itself is a hurdle for most advertisers. But the fit with the brand is where the real challenge lies, given the potential for unexpected and potentially unflattering news. However, if done right, there is nothing like… Read More
There’s a reason why brands aim to connect with audiences using humor, and quite often do so during the Super Bowl. In fact, humor has been on the rise in Big Game ads for years – and despite the fact that 72% of 2023 Super Bowl ads applied humor, the mood of the audience points… Read More
Streaming services continue to prioritize subscriber growth and customer retention, but Q3 presented unique challenges due to entertainment industry disruptions. Enter football season, which gave many of the NFL’s media partners a valuable opportunity to attract streaming service sign-ups through promos. In Q3 2023, NFL games delivered 9% of TV ad impressions for streaming services… Read More
While women across industries push for equal opportunities and pay, soccer stands out with some progress – thanks to key female stars and the global success of the USWNT. The rising focus and viewership of women’s sport, is driving new marketing prospects. Brands aim to captivate both female and younger viewers – the latter of… Read More
As linear TV gets increasingly reliant on live sports audiences, it puts even more attention and importance on leagues like the NBA. And the 2022-23 season was no different for the Association. The NBA increased household TV ad impressions 6.7% year-over-year during the regular season, and nearly 23% during the playoffs before the Finals started…. Read More
March Madness certainly lived up to its name this year with upsets, buzzer-beaters and unforgettable moments galore for both the men’s and women’s tournaments. The buzz wasn’t just limited to the action on the court. From March 16 through April 3, NCAA Men’s Basketball Tournament games delivered 30.53 billion P2+ TV ad impressions. At the… Read More
The first two rounds of this year’s NCAA Men’s Basketball Tournament were littered with buzzer-beating moments, big upsets and new TV creatives, too. With March Madness captivating TV audiences every spring, the event is the perfect place for brands to debut new ads and take advantage of one of the largest programs for audience reach… Read More
The New Currency Provider Will Provide Its Complete Suite of Solutions and Person-Level Measurement To Accurately Count Viewers of the LIV Golf Tournament. Bellevue, Washington — iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets… Read More
FOX and FOX Deportes Delivered 64% of All Advertising Impressions for Original Airings on TV on Feb 12th According to preliminary audience measurement estimates from iSpot, the telecast of Super Bowl LVII, which aired on FOX and FOX Deportes on Feb.12, 2023 from 6:44 p.m. ET to 10:15 p.m. ET, drew an average minute TV… Read More