From Aug. 24 to Nov. 23, Samsung Mobile generated 2.5 billion TV ad impressions and spent an estimated $86 million while taking almost a month off from TV advertising in between. Strong creative held viewers’ attention with an average view rate of 88.5%. In spite of an initial Samsung Note 7 recall on Sept. 2,… Read More
Sixty-three brands turned out to advertise during Sunday night’s Primetime Emmy Awards, but Samsung came out as the big winner of the night earning 33.85 percent iSpot.tv Digital Share of Voice* and over 8,000 online searches. Airing four spots for its Note5 and Galaxy S6 Edge phones, Samsung overshadowed the night’s other major advertisers, including… Read More
Samsung’s first national TV commercial for their music service Milk Music, aired on Monday, July 21. Since its primetime debut, the spot has aired 11 times across eight networks. But it is online where the numbers really impress, with close to 23 million views, and over 16,000 social interactions since July 2, 2014. Milk Music is… Read More
The iSpot team has been busy tracking all the commercials that ran during the 2014 NCAA March Madness tournament. Here’s a closer look at the numbers. NCAA advertisers generated 6M online video views for ads, 735k+ explicit searches during broadcast, and 73K explicit social actions related to the ads during broadcast. 16k of the social… Read More
The iSpot.tv team has been busy tracking social-media buzz around every TV spot that aired during the Oscars and the Oscars red-carpet pre-show. So which brands won? “Pepsi and Samsung were the clear winners for Oscar buzz around advertising,” says iSpot.tv founder and CEO Sean Muller. “Pepsi employed a Super Bowl-like strategy leading up to… Read More
Now that the 2014 Winter Olympics in Sochi—aka the XXII Olympic Winter Games—have wrapped up, the iSpot team decided to take a deep dive into the data surrounding TV advertising during the event. First, some big-picture stats: • More than 250 brands ran nearly 500 unique ads during the Olympic broadcasts in the United States. • iSpot… Read More