Tag for Quick Serve Restaurants
The streaming surge is real. In H1 2025, CTV’s share of ad impressions jumped 31.91%, climbing from 14.76% in January to 19.48% by June. What started as a complement to linear TV is now becoming the main act for many advertisers. But those advertisers aren’t just shifting spend. They’re using unified, cross-platform measurement to see… Read More
Streaming or linear—where are top advertisers winning the battle for attention? We ranked the top 10 brands by share of voice on each platform. With 60% of smart TVs solely streaming content in Q2 of last year, tracking competitors on linear or streaming alone means overlooking a massive share of the market. Bottom line: unified,… Read More
McDonald’s returned to the Oscars stage in 2025, building on its Famous Orders campaign with a fresh twist. This time, a simple receipt became a storytelling device—one that highlights a universal truth: everyone has a go-to McDonald’s order. Even Michael B. Jordan and Julia Fox. The ad creative successfully grabs attention, blending crave-worthy brand cues… Read More
Returning to the Big Game after a two-year absence, Taco Bell’s 30-second ad will reportedly celebrate the brand’s biggest fans, some of whom showed up for the Live Más Drive-Thru Cams. While no product has been mentioned as the star of the Big Game ad, a teaser featuring Doja Cat (who also appeared in the… Read More
iSpot recently hosted back-to-back events in Chicago and LA, bringing together industry experts to discuss the future of video ad measurement. The events were filled with inspiring sessions that explored how brands are coming together to harness the power of creative testing, cross-platform measurement, and full-funnel outcomes to optimize ad impact and drive better results…. Read More
As more marketers shift ad spend to meet viewers when and where they’re watching, gaps in their measurement solutions still hold them back. One of the biggest blind spots is understanding how their streaming strategies and share of voice on ad-supported streaming platforms stack up against competitors. Sourcing insights from our Streaming Competitive solution, iSpot’s… Read More
As streaming continues to drive a habitual change in how consumers access content – and poses a huge opportunity for publishers, brands, agencies and marketers to connect with those consumers – it’s mission critical for the industry to have a clear and accurate way of measuring this ecosystem. To help their own clients understand the… Read More
Understanding the impact of cross-screen advertising, in order to maximize overall campaign effectiveness, remains a top challenge for marketers today. With fragmentation of audiences at an all-time high, incrementality is one of the most important KPIs to track when gauging ad reach and performance. To help brands better understand the incrementality of connected TV and… Read More
While iSpot continues to revolutionize measurement, innovate its products and hire world-class talent, we’re also committed to helping clients find value in all audiences – be it family-focused content for a leading entertainment brand or rolling out innovative ways to measure streaming. We’re also committed to measuring ALL audiences. That means helping clients like multicultural… Read More
It’s not enough for brands to just reach audiences with TV advertising. Audiences also have to like and connect with the creative they see, too. And one way to help make that happen is with humorous ads. Data from iSpot Creative Assessment shows that the funniest and most likeable ads can go hand-in-hand. Looking at… Read More
Quick-serve restaurants had a strong TV ad presence once again, as the top brand industry in Q3 2023 by household ad impressions (as it was in Q3 2022). QSR TV ads had 6.4% more impressions than the next most-seen industry, automakers. The secret sauce for QSRs? Laughs. Humor was prevalent among QSR ads in Q3,… Read More
As linear TV gets increasingly reliant on live sports audiences, it puts even more attention and importance on leagues like the NBA. And the 2022-23 season was no different for the Association. The NBA increased household TV ad impressions 6.7% year-over-year during the regular season, and nearly 23% during the playoffs before the Finals started…. Read More