Throughout the 2016 NFL Season, including playoffs through the NFC and AFC championship games, 706 brands have run 2,901 spots 39,877 times across NFL broadcasts, for a total estimated media spend of $4.2 Billion. These brands represent 144 Industries, which spread their spots across 7 networks [CBS, FOX, NBC, ESPN, NFL Network, ABC & ESPN… Read More
Every year the price of a Super Bowl ad goes up. And every year, countless articles are written asking whether the exorbitant fee is worth it for the brands who participate. Answering that question can be difficult. Many researchers try to do so by polling viewers and consumers to measure things like brand awareness, or… Read More
The first TV ad shown during week one of NFL’s 2014 regular season came from Verizon on “Thursday Night Football.” The last ad came from Activision on ESPN’s “Monday Night Football.” In between those two spots, if you somehow managed to watch all eight national broadcasts, you sat through more than five hours of advertising,… Read More