At iSpot, we continue to create market-moving products and solutions and strike partnerships that help drive innovation. That is why we’re thrilled to deepen our partnership with Roku to bring outcome-based ad optimizations to streaming, at scale. Roku becomes the first major streaming publisher with the intention to integrate iSpot’s trusted attribution directly into its optimization engine. This means advertisers can now move beyond performance assumptions and optimize their campaigns based on tangible business outcomes, such as web conversions.
The key to this advancement is the use of iSpot’s Outcomes at Scale, which makes rapid attribution and lower-funnel intelligence broadly accessible. This innovative solution helps Roku advertisers measure the real-world impact of their streaming ad spend and adjust in-flight ads to ultimately meet and even exceed key business objectives.
Read more about the enhanced partnership in the full press release below.
Roku and iSpot Bring Outcome-Based Optimization to Streaming
iSpot Attribution Powers Roku’s Optimization for Better Campaign Performance
NEW YORK, NY — January 6, 2025 – Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku and iSpot’s partnership will help brands achieve more accountable, performance-focused campaign results on the Roku platform.
With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions. Early testing with SimpliSafe showed strong results, including a 23% increase in leads and a 31% increase in website visits (optimized group vs control).
“This advancement with Roku and iSpot gives us a powerful way to ensure our advertising spend works as effectively as possible,” said Courtney Strauss Manning, Manager, Media & Customer Acquisition, SimpliSafe. “Our test campaign delivered positive results, showing significant gains across key performance indicators among the Roku audience. This partnership is clearly improving the effectiveness and efficiency of our media investments.”
The optimization features build on the data and measurement partnership first announced in Spring of 2024.
“This deeper integration with Roku marks a key moment for outcome-based streaming,” said Stuart Schwartzapfel, EVP of Media Partnerships, iSpot. “With iSpot’s trusted attribution powering Roku’s optimization engine, we’re not just measuring performance; we’re helping drive it, ensuring advertisers gain new levels of efficiency and ROI directly on the Roku platform.”
“Our expanded partnership with iSpot represents an important step in our mission to give advertisers the most effective and measurable streaming advertising solutions,” said Miles Fisher, Senior Director, Strategic Advertising Partnerships, Roku. “By integrating iSpot’s attribution directly into our optimization algorithms, we’re enabling brands to achieve even stronger outcomes on the Roku platform.”