The Ultimate Buyer’s Guide to Video Ad Measurement
Everything you need to know to fix fragmented video ad metrics—for good.
Where You’re At
If your video ad measurement stack looks like five disconnected dashboards, month-late campaign reports, and a constant scramble to make the numbers line up—you’re not alone.
Most marketers are forced to spend more time reconciling data than optimizing campaigns to drive better ROI.
You’re trying to prove what’s working, but it feels like the measurement tools that were supposed to deliver clarity are creating more confusion—and a full-time job on top of your actual job.
This guide comes straight from hundreds of conversations with marketing leaders facing this same pressure.
The Cost of Fragmentation
When creative performance, audience data, and business outcomes all live in different places, every insight slows down and every dollar works harder to prove its worth. “Optimization” becomes guesswork.
And when your team’s idea of “cross-platform” means stitching together last month’s reports in a spreadsheet, you feel it.
Inside the Guide
This no-fluff buyer’s guide was built for marketers who’ve been there—the ones juggling speed, accountability, and endless dashboards that don’t quite line up.
If you’ve ever thought, “We have all this data, but I still can’t see the full picture,” this guide is for you. It’s a step-by-step framework to define what “fully unified” really means and evaluate video ad measurement solutions that will grow with your brand.
What You’ll Learn
- The three critical dimensions your measurement must cover to achieve true unification.
- How to spot "empty efficiency promises" and demand true, person-level deduplication across all publishers.
- The hardball questions to ask every solution provider to ensure they can deliver full-funnel, competitive context.
- How to calculate the real cost of your current fragmented stack and build the financial case for a future-proof platform.
- The No-BS Buyer's Scorecard to hold every vendor accountable and expose immediate deal breakers.
- In other words, when leadership asks, “What’s working—and how do we scale it?” you’ll have the answer and the proof.