The Creative Advantage: 5 Ways Brands Drive Outcomes With Video Ad Testing
Creative that performs starts with data. Get an inside look at five proof points from real brands.
Creative is one of the biggest levers for campaign success—but assuming how an ad will land is a costly risk. Without creative data, brands miss the chance to improve performance before media dollars are on the line.
This playbook spotlights five real-world examples of brands using iSpot’s Creative Assessment and Pre-Market Testing to shape, select, and scale video ad creative that delivers outcomes.
From identifying top-performing concepts before launch to validating emotional resonance and benchmarking against competitors, each story reveals how creative insights drove measurable gains in purchase intent, brand recall, engagement—and even production savings.
Inside the Playbook
- Selecting the best creative before launch.
- Fine-tune creative to minimize production costs.
- Boost brand recall with data-driven creative insights.
- Ensure emotional messages hit the mark.
- Outperform the competition with creative benchmarks.