Outcomes in Action: 7 Ways Brands Optimize In-Store and Online Conversions
Measuring ads by impressions alone is no longer enough. Now, marketers need to prove real outcomes and show ROI or risk wasting their investment. See seven powerful proof points from brands already turning TV exposures into measurable wins.
Knowing how many people saw your ad is not enough; the real question is, did it drive action? Without connecting TV ads directly to outcomes, brands risk missing valuable conversions.
This playbook features seven case studies from brands across industries, showing how TV and streaming ads delivered tangible results like a 29% increase in site visitation or a 30–50% boost in mobile activity directly linked to TV. In one case, outcome-based measurement from iSpot even led to a 200% lower CPA.
By shifting from performance assumptions to precise outcome data, advertisers prove ROI, refine creative strategies, and drive stronger business results. This guide is a blueprint for any marketer who wants to turn ad exposure into real-world impact—and prove every dollar counts.
What You'll Learn
- Find true lift by cross-platform TV ad creatives (a beauty retailer brand increased product detail page views by 21%).
- Optimize cost per conversion (one automotive brand reduced CPA by 35%).
- Quantify TV ad impact on online conversions (one brand increased site visitation by 29%).