Super Bowl LX Ad Performance Report
The definitive guide to Super Bowl LX ad effectiveness—pairing unified audience data, AI-powered creative insights, and complete ad rankings from the industry’s biggest stage of the year.
With nearly 118 million viewers tuning in across linear, streaming, and out-of-home to watch the Seattle Seahawks face the New England Patriots, Super Bowl LX doubled as a real-time stress test for creative performance.
The Super Bowl LX Ad Performance Report connects minute-by-minute audience data with frame-by-frame creative analysis to examine how viewers responded across emotion, Likeability, and intent. It explores major ad trends from this year’s game, including shifts in humor and celebrity usage, the rise of consumer AI messaging, and changes in overall Likeability performance.
Backed by iSpot’s ad-first, proprietary measurement and powered by iSpot SAGE, the report provides a comprehensive view of creative effectiveness from the Big Game. Download it to understand how leading brands balanced storytelling and product relevance, translated engagement into outcomes, and built brand recognition—alongside insights into where performance fell short.
Key Takeaways
- Telemundo posted a nearly 5x viewership increase during the halftime show.
- Snacks and candy led all categories in Top-2-Box Purchase Intent, while select brands outperformed category benchmarks.
- AI-focused ads averaged 11% lower Likeability than non-AI spots, with a 305-point gap between the strongest and weakest performers.
- And more.