Q2 Sports TV Transparency Report
Ad performance and audience reach from Q2’s biggest sports moments—NBA Playoffs, Stanley Cup, and more.
As scripted programming takes a backseat during summer, live sports continue to anchor TV ad reach and engagement. This report explores how advertisers capitalized on that shift in Q2—especially during the NBA and NHL Playoffs.
With media costs rising and pressure to deliver performance at scale, advertisers are moving beyond program ratings to understand who’s actually tuning in during commercial pods and where audience overlap between leagues adds value.
Discover which advertisers made the biggest impact, where categories like QSR and Auto gained traction, and how brands sharpened sports strategies across audiences and outcomes.
Also Inside
- WNBA impressions up +5% YoY, driven by national games and rising star power.
- U.S. Open drove strong reach for American Express, landing among its top-performing programs.
- Jack Link’s 500 became NASCAR’s top Q2 event by ad impressions, holding its own against playoff competition.