Betting on TV Advertising: Sportsbook Brands Expand Reach and Resonance

While sports betting still isn’t legal in all 50 states, the industry has responded to growing momentum with increased national TV advertising spend (+281% YoY) and impressions (+48.4% YoY) — especially during live sporting events. This is just the beginning of TV ad growth for Sportsbook brands, with legalized and operational sports betting in 30 states, and five more currently working to operationalize after legalization.

Learn more about online sports betting’s big year on TV and the growth opportunities ahead in iSpot’s latest report. You’ll gain insight into the top networks, programs, brands and creatives.

Report highlights include:

• 37% of Sportsbook TV ad impressions were local
• FanDuel led the way by impressions in large part due to airings during NFL games (where 29.5% of impressions for the brand were delivered)
• Nearly 74% of Sportsbook TV ad impressions occurred during the NFL season