How One QSR Brand Used Measurement to Drive $4.96M in Incremental Revenue
Inside the Report
45.6%
Total Sales Lift
$4.96M
in Incremental Revenue
435%
Lift via Lifetime Network
A casual dining brand generated $4.96 million in incremental revenue by connecting TV viewership to the cash register. Leveraging a data partnership between iSpot and Affinity Solutions to integrate household-level viewership with real-world credit card data, the brand achieved a massive 45.63% sales lift. Beyond proving ROI, the report uncovered high-value opportunities to capture competitor market share and defined the exact ad frequency required to increase conversions without diminishing returns.
Challenge: The Gap Between Reach and Revenue
In an increasingly fragmented media landscape, the casual dining brand faced a persistent obstacle: measuring the “last mile” of the customer journey. Traditional metrics covered reach and frequency, but the brand couldn’t confirm if a TV spot influenced a purchase. They needed to bridge the gap between the living room and the register. Specifically, they sought to see if their media spend was reinforcing loyalty among existing customers, or persuading diners from big-name competitors.
Solution: Closing the Loop With Credit Card Data
The approach hinged on a multi-party integration between iSpot’s viewership data, the brand’s local logs, and Affinity Solutions’ Consumer Purchase Insights. By using this credit card data, the QSR brand connected household-level ad exposure directly to point-of-sale transactions. Reporting prioritized both existing customers and key secondary targets, such as “Chick-fil-A Shoppers,” to measure market share acquisition from direct competitors. iSpot produced a Single-Platform Outcome Attribution Report to help the brand analyze which creative assets, networks, and exposure frequencies drove the highest lift, transforming raw data into actionable media buying intelligence.
Results: Substantial Revenue Growth
The partnership helped the brand prove that TV can be a performance-driver and drive revenue growth, with impressive results like:
- Substantial Revenue Growth: The campaign generated a 45.63% total sales lift, equating to $4.96 million in incremental revenue.
- Competitor Conquesting: The brand successfully converted rival customers, with a significant 55.3% lift among the “Chick-fil-A Shopper” segment.
- Network Optimization: Analysis identified Lifetime as a powerhouse network, delivering a remarkable 435.81% lift in sales.
- Optimal Frequency Discovery: To increase conversion potential and reduce wasted spend, the report determined that the “sweet spot” for ad exposure was 2-3 airings per household, yielding a peak lift of 96.98%.
- Customer Retention: While the campaign successfully found new audiences, it remained most effective with the brand’s frequent visitors, reinforcing long-term loyalty.
By shifting from proxy metrics to precise, purchase-based attribution, the casual dining brand transformed its TV spend from a general awareness expense into a measurable revenue driver.