QSR SOLUTIONS
Video Ad Measurement QSR Brands Crave
Get the full picture of QSR video ad performance—across linear, streaming and digital—so you can drive foot traffic, mobile orders, and lasting customer connections.
Are Your TV and Video Ads Cutting Through—and Cashing In?
Fragmentation of audiences and a crowded advertising market make it difficult for QSR brands to compete for attention and verify that ad dollars are driving results.
A Crowded Field
Dozens of QSR brands generate millions of ad airings each year. Rising above the noise is harder than ever.
Dominated By Few
QSR brands spend billions on TV ads every year, a majority of which comes from just 10 brands.
Be Seen or Be Skipped
QSR always ranks as one of the most-seen industries on TV. If your ads don’t stand out, you’re not considered.
Know the Impact of Creatives on Sales, Intent, and Loyalty
Great creative builds your brand—measurement proves it’s working. With iSpot Creative Assessment, you can understand how elements like emotion, messaging, and branding influence perception and purchases. Back your brand with insights that reveal specific success drivers, so you can double down on what’s working (and refine what’s not).
Decode What Drives Results
Uncover the emotional and creative elements that influence recall and purchase intent.
Outsell the Competition with Benchmarks
Compare your creative performance to top QSR campaigns and category benchmarks.
Know Before You Launch
Test ads pre-launch to predict performance and fine-tune messaging before going live.
Dial Into Your Target Audience
Prove you are reaching and converting the audiences that matter most to your brand using a privacy-first combination of TV ad exposure data and first and third-party segments.
See Who You’re Reaching
Understand which customers and prospects saw your ads and how often.
Tie Ads to Action
Link ad exposures to purchases to refine reach and frequency based on actual target buyer behaviors.
Powerful Data Integrations, Built to Measure QSR Outcomes
Armed with massive-scale campaign metrics and granular purchaser data, QSR brands can measure ad impact and turn insights into real-world results. Connect each video ad to business outcomes, like foot traffic and sales, with:
- Second-by-second exposure data from iSpot
- Geo-location intelligence from PlaceIQ
- Consumer purchase insights from Affinity Solutions
Rise Above the Noise with Always-On QSR Ad Intelligence
Know where your brand stands—and how to get ahead—in the crowded QSR marketplace. Access media plans, creative performance data, and every second of TV ad activity from hundreds of QSR brands, so you can plan with confidence and precision.
Learn more about Competitive Intelligence
Outsmart the Competition
Analyze your competitors’ investments, ad placements, share of voice, and more.
Outperform Your Category
Evaluate ad performance vs. QSR competitors with flexible benchmarking.
Outmeasure the Market
Track your entire segment with the most extensive metrics, including impressions, attention, spend, and outcomes*.
The Killer KPIs You Need to Answer Those Burning Questions
Attribute purchases to households exposed to your TV & video campaign.
Campaign Optimization
Which channels and/or creatives drive more sales?
Competitive Conquesting
Where are my competitors reaching my customers?
Brand Loyalty
Do my ads drive lift among brand loyalists?
Time to Conversions
How long does it take for consumers to convert after ad exposure?
Interested in a Demo or Some Food for Thought?
From the consumers you reach to the sales you drive, iSpot helps QSR advertisers connect the dots across creatives, audiences, and outcomes. Ready to make video ad measurement a revenue driver for your brand?
Get a Deep Dive
