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Jan 14, 2025 by Streaming Media
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Jan 14, 2025 by Forbes
Study Finds Advertisers Benefit From TV Campaigns Using More CTV
Jan 13, 2025 by StreamTV Insider
Studios and Streamers’ Next Measurement Need and Challenge: Content
Jan 13, 2025 by AdAge
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Jan 11, 2025 by The Hollywood Reporter
No, No, No, Ozempic? RFK Jr.’s Plan to Ban Big Pharma Ads Could Hit TV Networks Hard
Jan 11, 2025 by PPC Land
Roku Launches Data Platform to Enhance TV Streaming Measurement
Jan 10, 2025 by eMarketer
Trump’s Incoming Healthcare Team Could Try to Ban Pharma Ads on Broadcast Media
Jan 10, 2025 by WardsAuto
Most-Seen Auto TV Ads Harness NFL, College Football Playoffs
Jan 9, 2025 by Newscast Studio
CES 2025: Programmatic Advertising Expands Across Premium Video, Live Events and Streaming
Jan 8, 2025 by ad exchanger
Disney Scores With Sports; Video Currencies Compete For Market Share At CES
Jan 8, 2025 by Marketing & Pharma
Tuned into Pharma: iSpot Unwraps Creative for Top TV Ads in December
Jan 7, 2025 by MediaPost
A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Jan 7, 2025 by Martech Edge
Roku Data Cloud: Revolutionizing TV Streaming Advertising for 2025
Jan 6, 2025 by ad exchanger
Roku’s Clean Room Evolves Into Its New Form: The Roku Data Cloud
Jan 2, 2025 by The Wall Street Jounral
What RFK Jr.’s Dislike for Drug TV Commercials Could Mean for the Ad Industry
Jan 1, 2025 by MediaPost
Top Auto Stories Detail Spending Along With Personnel, Agency Moves
Dec 31, 2024 by Sportico
It’s Time for College Football’s Best Mascots to Get Paid, Too
Dec 23, 2024 by The New York Times
Robert F. Kennedy Jr. Wants to Ban Drug Ads on TV. It Wouldn’t Be Easy.
Dec 19, 2024 by StreamTV Insider
VideoAmp Doubles 2024 Media Currency Forecast, Now on Track to Guarantee $3B
Dec 19, 2024 by Kidscreen
Moonbug Teams Up With iSpot to Prove Connected TV’s Value
Dec 19, 2024 by TVTechnology
TripleLift To Offer iSpot’s Streaming Competitive Intelligence to Clients
Dec 19, 2024 by S&P Global
VAB Eyes TV’s Multiscreen Premium Inventory to Attract 20,000 New Advertisers
Dec 19, 2024 by TV News Check
U.S. Joint Industry Committee Prepares for 2025-26 Upfront With Continued Analysis Of New Currencies
Dec 18, 2024 by Newscast Studio
Q&A: Hightouch’s Ian Maier on Navigating the Fragmented CTV Advertising Ecoystem
Dec 17, 2024 by Martech360
TripleLift and iSpot Partnership to Revolutionize CTV Advertising
Dec 17, 2024 by MarTech Series
Triplelift Partners With iSpot to Deliver Streaming Competitive Intelligence for Programmatic Clients
Dec 17, 2024 by The Measure
ESPN’s Holiday Season Ad Attention Is A Present In Primetime
Dec 16, 2024 by ad exchanger
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
Dec 15, 2024 by PPC Land
TripleLift Expands Streaming Measurement Capabilities With iSpot Integration
Dec 13, 2024 by ad exchanger
Cleaning The Supply Chain, Slowly; Shopify Gets Into Ads, Also Slowly
Dec 13, 2024 by WardsAuto
Volkswagen Leads Latest Ranking of Most-Seen Auto TV Ads
Dec 12, 2024 by Marketing & Pharma
Tuned Into Pharma: iSpot Analysis Puts Novo Nordisk, Gsk at Top in November
Dec 12, 2024 by Adweek
3 Ways Moana 2 Marketing Led to a Big Splash at the Box Office
Dec 12, 2024 by Business Insider
All the Taylor Swift and Travis Kelce Easter Eggs in ‘Christmas in the Spotlight’
Dec 12, 2024 by TV News Check
Triplelift Partners With iSpot To Deliver Streaming Competitive Intelligence For Programmatic Clients
Dec 11, 2024 by Travel Weekly
Avalon’s New Ad Campaign: McTavish, the Rivers – and That Battle
Dec 9, 2024 by Multichannel Marketer
Walmart Grabs the Most TV Viewers With Thanksgiving Weekend Ads
Dec 6, 2024 by Streaming Wars
Fubo Achieves 40% Ad Sales Boost Through Upfront Commitments and Innovation
Dec 6, 2024 by Fierce Pharma
AbbVie’s Skyrizi Retains Dtc Spending Crown, As Novo’s Wegovy Sees First Entry
Dec 6, 2024 by WardsAuto
Automakers Tout Holiday Sales Events in Latest Most-Seen TV Ads
Dec 5, 2024 by eMarketer
TikTok and Nielsen Partner for Cross-Platform Ad Performance Tracking
Dec 3, 2024 by The Measure
Coca-Cola AI Holiday Ads Scoring Likeability With Consumers
Dec 2, 2024 by Sports Business Journal
More Sports Mayhem: Why Allstate Is Expanding Its Investment, Focus on Evolving College Sports Landscape Beyond Football
Nov 30, 2024 by The List
This Is Why You Don’t See Many Milana Vayntrub AT&T Commercials Anymore
Nov 29, 2024 by Daily Hampshire Gazette
The Real Score With Steve McKelvey: How Soon Before the Sports Betting Bloom Is off the “Rose”
Nov 25, 2024 by The Measure
Nationwide Leads Top ‘New’ NFL Advertisers This Season
Nov 25, 2024 by VideoWeek
How Hightouch is “Streamlining” First-Party Data Activation in CTV
Nov 22, 2024 by Marketing & Pharma
Playing Ball: Behind the Upswing in Pharma and Health Care Sports Marketing and Advertising
Nov 22, 2024 by Sportico
Nationwide Goes All-In on Paintin’ Manning With NFL Ad Spend
Nov 21, 2024 by WardsAuto
Ram Trucks’ “Blessed” on a Winning Streak for Auto TV Ad Reach
Nov 20, 2024 by Marketing Brew
Amid a Chaotic Year, Paramount Is Scaling Its Ads Business
Nov 20, 2024 by The Measure
Which Top NFL Advertisers Have Disappeared Year-Over-Year?
Nov 19, 2024 by Ars Technica