Continuing on our path to create TV ad measurement not just of the now, but for the future, we’re thrilled to announce a new partnership with Captify, a pioneer in Search Intelligence. This collaboration will give brands the option of leveraging Captify’s rich search signals for outcome measurement.
Specifically, iSpot will now be able to connect search outcome data segments with always-on audience measurement for all TV and video advertising. This means marketers will gain an additional, crucial signal to correlate ad viewership and creative investments directly to tangible business results.
iSpot Integrates Captify to Expand Outcomes Offering for TV Advertising
BELLEVUE, WA — November 6, 2025 — iSpot, the leading cross-platform video ad measurement company, today announced it will now support rich search signals as an option in its robust business attribution solutions suite through a newly formed partnership with Captify, a leading provider of insights fueled by search intelligence.
The partnership gives brands and networks the ability to connect Captify’s proprietary search signals to always-on audience measurement for all TV and video advertising as part of a fractional attribution system that includes sales, foot traffic, call, web and activity or choose correlate search as a stand-alone response metric. The deal marks the thirteenth attribution-related partnership for iSpot, which in 2016 was the first measurement provider to connect verified ad exposures on smart TVs to business activity and digital behaviors.
“As viewing and purchasing behaviors shift, we’re staying on top of all the possible correlations to outcomes,” said Emily Wood, Head of Business Development and Partnerships at iSpot. “Captify provides a great option for brands or publishers that want to use search as a response to advertising.”
The deal marks another chapter of expansion for Captify, which deploys proprietary AI and machine learning in order to go beyond simple keyword recognition, allowing users to understand consumer search behavior in a way that is unrivaled in the industry.
“Search is a clear window into consumer intent,” said Emily Kistner, Senior Director of TV Strategy at Captify. “Thanks to our partnership with iSpot, we’re turning this into measurable action. We’re able to give advertisers a unified view of how their investment drives real-world impact and, ultimately, business results.”
The deal comes on the heels of iSpot’s Q2 launch of Outcomes at Scale, a solution first launched with Paramount that provides advertising customers an almost immediate view into how verified, on-screen ad impression delivery to audiences connects to a brand’s key sales performance metrics such as store visits, online activity, ticket purchases and more.