iSpot and GSTV (Gas Station TV) are revving up the engines on a first-of-its-kind partnership, bringing iSpot’s industry-leading Unified Measurement solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. GSTV is an out of home marketing leader, offering engaged audiences to advertisers, delivering relevant ads at the gas pump.
This partnership also connects GSTV’s network of screens outside the home to iSpot’s Outcomes Measurement solution, providing advertisers new insight on how the network contributes to driving critical business KPIs like foot traffic and sales. Together with iSpot, GSTV will now be able to deliver unprecedented measurement, reporting and audience insights from 29K+ locations to their clients, allowing them to understand the true impact of GSTV ads compared to the other ad platforms, channels and networks their campaigns may appear on.
Read the full news below.
GSTV Quantifies Omnichannel Video Performance By Tapping Into iSpot’s Premium Measurement Solutions
Partnership Is First to Pair iSpot’s Solutions with Digital OOH Video Network to Measure Incremental Reach for Connected TV
Detroit, MI — June 10, 2025 — GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a partnership with cross-platform TV measurement company iSpot.
The first-of-its-kind partnership will leverage iSpot’s industry-leading Unified Measurement solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. The partnership will also connect GSTV’s network of screens outside the home to iSpot’s Outcomes measurement solution, providing advertisers a new avenue for understanding how the network contributes to driving critical business KPIs like foot traffic and sales.
Specifically, by partnering with iSpot, GSTV will be able to deliver unprecedented measurement, reporting and audience insights from 29K+ locations to their clients, allowing them to understand the true impact of GSTV ads compared to the other ad platforms, channels and networks their campaigns may appear on.
“GSTV advertisers have long understood the power of “Newtonian advertising” – influencing a consumer in motion has an outsize impact on business outcomes,” said Eric Z. Sherman, EVP of Insights and Analytics at GSTV. “iSpot’s independent, third-party measurement will help our partners understand just how big that opportunity is – quantifying the incremental reach GSTV provides as they work with the network to amplify their linear and CTV campaigns.”
In fact, a recent study conducted by GSTV and IPG Magna found that video ads on GSTV led to 12% more foot traffic into Applebee’s restaurants. And when paired with connected TV and digital ads, video ads at gas pumps drove an even bigger lift in foot traffic to Applebee’s – by 22% and 27%, respectively.
“We’re thrilled to partner with GSTV to help lead the charge in DOOH measurement,” said Alex Freed, VP Partnerships, iSpot. “We think having Unified measurement across platforms will help GSTV showcase the value of their vast network to customers, give brands an opportunity to drive positive business outcomes while simultaneously allowing brands and agencies a way to create the best content experiences for these engaged consumers, who many times are simply steps away from a point of sale.”