ANA Measurement and Analytics Conference
September 8, 2025 - September 10, 2025 • Chicago, Illinois
Join iSpot in an era of rapid transformation, where measurement remains the foundation of marketing success. The 2025 ANA Measurement & Analytics Conference from September 8th to 10th in Chicago will explore the evolving measurement landscape and equip marketers with the insights, tools, and strategies needed to drive smarter decision-making and business growth.
Stop by our booth to say hello to the team and don’t miss our main-stage session on Wednesday, September 10th from 9:40am – 10:15am CDT below.
How Eli Lilly Outmaneuvers the Competition in a Fragmented Media World
Pharma brands spent approximately $2.89B on linear TV in H1 2025, making up 6.02% of ad impressions—but as viewers shift to streaming, reaching audiences efficiently is harder than ever. Eli Lilly is rising above the fragmentation chaos with a unified measurement approach, and their strategy offers lessons for all brands.
Join Zack Schroll, AVP of Consumer Analytics at Eli Lilly, and Whitney Teplitzky, Sr. Director of Customer Success at iSpot, as they break down key TV and video ad trends, from Share of Voice across linear and streaming to shifts among top pharma players. Learn how Eli Lilly uses iSpot Unified Measurement to track deduplicated reach and frequency across publishers and how you can apply their approach to boost your media performance.
Get a behind-the-scenes look at pharma advertising and walk away with strategies for outsmarting competitors, optimizing reach across platforms, and maximizing impact in today’s fragmented landscape.