How Brands Power Business Outcomes With Creatives

When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
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Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
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The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
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Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
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Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
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‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire
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From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
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‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
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From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
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Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
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Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
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